What are DPI and what do you need to know about them?

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The resolution of a design is measured in DPI and greatly influences the print quality. DPI stands for Dots per Inch, which is a unit of pixel density per inch. In general, the more pixels per square centimeter your design has, the better the print result will be. However, depending on the viewing distance, there are recommended minimum values you should keep in mind. For vector graphics, by the way, there is no pixel density, as vectors can be scaled to any size and the graphic will be recalculated.

So if your design is only available as a pixel graphic or photo, here are a few reference values for you:

Good resultVery good resultViewing distance150 dpi200 dpito 50cm130 dpi150 dpito 100cm80 dpi100 dpito 200cm60 dpi70 dpifrom 200cm

During our data check and technical review, we also check, where possible, the embedded elements in PDF, EPS, AI, and similar files. So if an image in your design has too low a DPI, it may cause the overall value to be lower than for other elements in the file.

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Related FAQs

#1 Was bedeutet Erstellung von Produktionsdaten?

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#2 Was ist ein Profi-Datencheck?

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#3 Which designs are suitable for the production type “without background”?

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#4 What is the difference between a pixel graphic and a vector graphic?

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#5 What does "the size differs from the final format" mean?

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#6 When do I have to create a vector graphic?

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